The future success of our company depends, amongst other things, on long-term sustainability work and responsible processes. That is why we pride ourselves on working with people who have some of the smallest environmental footprints in the world. Sustainability is an integrated part of our business and we work directly with our manufacturers to make the supply chain more sustainable. We take responsibility for how our company affects the world around us and it is important for us to assess our environmental and social impact.
As the fashion industry is the second biggest industry in the world, we have a duty to help protect the environment. We acknowledge that achieving a greener fashion industry is very challenging and that is why we aim to work with both our manufacturers and customers to achieve this. We can do this in many ways, from sourcing sustainable materials, to ensuring our manufacturers adhere to our social and environmental regulations, to encouraging our customers to wash at 30 as this reduces electricity bills and helps the environment. We have boosted our green credentials by adding the message ‘wash at 30' to our clothing labels and product descriptions online. Bottom line is, if there is a greener way to do something we will do it.